As you walk into a retail store, you will be greeted by ‘Welcome to X Store!’ The staff are selling you their experience. If you want a
raise, what should you highlight to your boss? You need to sell your capabilities. If you are an accountant and you want timely sales reports, then you have to get your team to sell vis-a-vis an early submission of their report. Supposedly your spouse wants to cook Italian when you prefer Indian, you would have to sell your choice. In short — everyone sells!
It does not matter what job function you are in — we simply cannot avoid selling. Unless, of course, you are the only person on earth and nobody else is around you.
In the business context, right and effective selling skills are of utmost importance. If you run a business and you are unable to convince people to buy your goods to the point of meeting a handsome profit margin, your business will fold in no time. It is as simple as that.
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